We own marketplace tech

We know the challenges.

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We are not only a SaaS company, we were founded as a marketplace business and built the infrastructure to handle a true marketplace.

Our Vision

PFTech's passion is to add value in the competitive eCommerce industry by providing your customers a reason to continue to shop. Over the last nine years PFTech has perfected the technology through running our own marketplace, pricefalls.com, while understanding the finite details of what makes success. Our core tenant is to make our customers successful!

Our SaaS solutions encompass powerful eCommerce and turn-key marketplace technologies.

Executive Team

Elliot Moskow

Elliot Moskow
Chief Executive Officer & Chairman

Elliot formed Pricefalls, LLC in June 2008, where he serves as Chairman and Chief Executive Officer. He conceptualized Pricefalls to address the growing frustration with existing markets, which he was witnessing among his peers. Elliot is responsible for business strategy and development as well as asset management and investor relations. Elliot graduated from Bates College with a Bachelor of Arts in Economics.

Peter Schaefer

Peter Schaefer
Chief Information Officer & Board Member

Peter is the Chief Information Officer and Executive Vice President of Pricefalls, LLC. He is responsible for system-wide management of Pricefalls's software and hardware assets. As part of the "Initial Three", Peter helped to grow Pricefalls from an idea into a flourishing marketplace. Before joining Pricefalls, Peter co-founded Lautus Design, LLC, a website design and internet marketing company based out of his Bates College dorm room with Chad Casey. Lautus Design was primarily responsible for the production of the Pricefalls platform. Peter graduated Bates College with a Bachelor of Science in Biology.

Tony Chvala

Tony Chvala
Chief Operating Officer, Chief Marketing Officer

Mr. Chvala is the Chief Marketing Officer of Pricefalls, LLC where he is primarily responsible for all marketing activities and growth strategy. Mr. Chvala has more than 15 years of e-commerce leadership experience, and has driven billion dollar revenue growth for Fortune 500 corporations. Prior to Pricefalls, Mr. Chvala served as CEO of Shop.ca, EVP of Global Ecommerce at Swiss Watch International, Vice President and GM of Sears Marketplace, Global GM & CMO of Groupon, and GM of Private Label and Global Sourcing at Amazon.

Chad Casey

Chad Casey
Chief Creative Officer, Solution Designer

Mr. Casey is lead Solution Designer and Co-founder of Pricefalls, LLC, where he is responsible for developing management tools to assist Pricefalls Marketing, Vendor/Merchant Recruitment, Merchant Support, and Sales operations. Before joining Pricefalls, Mr. Casey served as Creative Director and co-founder of Lautus Design, LLC. Mr. Casey attended Bates College for a Bachelor of Arts in Art & Visual Culture.

Ryan Rollo

Ryan Rollo
Vice President, Operations

Mr. Rollo serves as Vice President of Operations at Pricefalls, LLC, in which capacity he is responsible for business development, marketing and sales operations. He also serves as the principle business intelligence analyst and leads governance and financial reporting. Mr. Rollo joined Pricefalls in the early stages of its conception in September 2009. Mr. Rollo holds a Bachelor of Science in Chemistry from Bates College and an MBA from Lee Business School, University of Las Vegas.

Board of Directors

Elliot Moskow

Elliot Moskow
Chief Executive Officer & Chairman

Elliot formed Pricefalls, LLC in June 2008, where he serves as Chairman and Chief Executive Officer. He conceptualized Pricefalls to address the growing frustration with existing markets, which he was witnessing among his peers. Elliot is responsible for business strategy and development as well as asset management and investor relations. Elliot graduated from Bates College with a Bachelor of Arts in Economics.

Gary Jacobs

Gary Jacobs
Board Member

Gary Jacobs has had an extensive corporate and legal career, focused primarily on corporate strategy, U.S. and international business development, and mergers and acquisitions, with particular experience as a senior executive in the health care and hospitality industries.

Jacobs is Chairman of Accuity Delivery Systems, LLC, a provider of high quality healthcare information services via an integrated model. He is a principal of Bulldog Partners, a real estate development company based in Beverly Hills, California, and related entities.

From June 2000 until December 2009, Jacobs served in senior executive positions at MGM Resorts International (President – Corporate Strategy or Executive Vice President; General Counsel; Secretary; Member Board of Directors and Executive Committee). While at MGM, he provided oversight over all legal matters, MGM Hospitality, and all other company joint ventures and strategic partnerships. Jacobs was instrumental to MGM's activities in China, including MGM Grand Macau and MGM's joint venture with the Diaoyutui State Guest House, Beijing.

From 1988 to March, 2014, Jacobs was a senior partner of the Los Angeles law firm Glaser Weil Fink Jacobs Howard Avchen & Shapiro LLP. From 1971 through 1988, Jacobs was a partner and/or associate of Wyman, Bautzer, Christensen, Kuchel & Silbert.

Jacobs received his LL.B. from Yale Law School in 1969, where he was Order of the Coif. Following law school, he was a Law Clerk for Hon. Wilfred Feinberg of the United States Court of Appeals for the Second Circuit. He holds a Bachelor of Arts degree from Brandeis University-Summa Cum Laude, Phi Beta Kappa and studied at the London School of Economics.

Ellis Landau

Ellis Landau
Board Member

Mr. Landau is a member of the Board of ACCDS, former Board member of DDDS, and retired Executive Vice President and Chief Financial Officer of Boyd Gaming Corporation. Mr. Landau negotiated, structured, and managed major acquisition, development, and financial transactions for Boyd Gaming that played a role in taking it from a small private company to a large and successful public company with properties nationwide.

Matthew Jacobs

Matthew Jacobs
Board Member

Mr. Jacobs is the Principal of Bulldog Partners, a real estate development company. Mr. Jacobs is a member of the Board of ACCDS and former head of West Coast development for Turnberry, LTD.

Peter Schaefer

Peter Schaefer
Chief Information Officer & Board Member

Peter is the Chief Information Officer and Executive Vice President of Pricefalls, LLC. He is responsible for system-wide management of Pricefalls's software and hardware assets. As part of the "Initial Three", Peter helped to grow Pricefalls from an idea into a flourishing marketplace. Before joining Pricefalls, Peter co-founded Lautus Design, LLC, a website design and internet marketing company based out of his Bates College dorm room with Chad Casey. Lautus Design was primarily responsible for the production of the Pricefalls platform. Peter graduated Bates College with a Bachelor of Science in Biology.

Board of Advisors

Ruben Ortega

Ruben Ortega
Advisor

Mr. Ortega serves as the Engineering Site Lead, Seattle, for Pinterest. Mr. Ortega has served as Chief Technical officer for the Allen Institute for Artificial Intelligence, Vice President of E-Commerce Technology for Nordstrom, Engineering Director – Seattle Site Director for Google, Director of Mechanical Turk at Amazon, CTO and Vice President of A9.com, and Software Engineer for Amazon.com.

Kevin Diamond

Kevin Diamond
Advisor

Kevin Diamond is currently the Chief Technology Officer at the hot Silicon Beach startup, The Black Tux. Previously he held that same role at Nordstromrack.com and was a co-founder of HauteLook.

Eric Moskow

Eric Moskow
Advisor

Dr. Eric Moskow is the CEO and Founder of Accuity Delivery Systems ("ACCDS"). Dr. Moskow has held executive and founding roles at several highly successful ventures; including Data Driven Delivery Systems ("DDDS", acquired), Outcome Based Delivery Solutions ("OBDS", acquired), and Cybear. Dr. Moskow also served as Executive Vice President of Strategic Planning for Phymatrix and was the Associate Medical Director of Connecticut for U.S. Healthcare.

Contact Us

We love solving problems and enabling growth. Tell us about your needs and pain points for us to assist in scaling your business profitably and efficiently.

PFTech Headquarters
  • 6325 S. Rainbow Blvd.
    Suite 430
    Las Vegas, NV 89118
  • Phone: (702) 848-1941
  • Fax: (702) 675-7650

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